Digital Badges

What Should Be Included On An Online Badge?

Online badges are used in professional environments in order to monitor professional growth and skills. They are usually awarded after completing some kind of training or educational program. Badges could also be added to CVs or LinkedIn profiles in order to demonstrate one’s skills and knowledge to future employees or networks. In this article we will be guiding on what to include on an online badge in detail:

  • Badge Name: The name of the badge should clearly indicate what skill or achievement it was awarded for. For example, “Excel Expert” or “Training Attendance Badge“.
  • Description: Having a more detailed description of what the badge is awarded for increases the badge’s value. The description may explain the specified criteria or objectives for awarding the badge.
  • Logo or Image: The badge contains a visual element such as company or educational product logos, icons, or data, branding, and using the validity of the badge.
  • Recipient Name: The badge recipient’s name personalizes the badge and highlights the person’s achievement.
  • Issuing Organization: The name of the institution or department where the badge was issued increases the validity of the badge and raises the reputation of the badge.
  • Date: The date when the badge was awarded highlights the importance of the badge and indicates when its effect was successful.
  • Link: In the return or image of the badge, a link (link) that leads to a web page with more information about the award of the badge, education or project, increases the reputation of the badge and facilitates the sharing of this success of the person who receives the badge.

This broad may be the core content of digital badges, but depending on company features and usage, different features or storage can be added or taken away as well.

Training Attendance Badge


If you’re considering issuing an online badge, it might be a good idea to plan what you will do right from the start. So you can create and send visually appealing and high-quality badges for both you and your recipients.

  • Setting Goals:

Before starting online badge planning, it is necessary to determine the goals of your organization. A better roadmap can be drawn for the design, acquisition and presentation of badges if objectives are set in advance.

  • Designing Badges:

The badge design should be made in accordance with the purpose of the organization. The size, color, shape, symbolism and design of the badges should be considered during the design process. In addition, the various levels of badges and their earning conditions must also be determined.

  • Determination of Acquisition Criteria:

The conditions for earning badges should be determined in accordance with the purpose of the organization and the needs of the participants. Some organizations may specify that participants must earn badges to achieve a specific goal. In others, it may be sufficient for participants to attend an activity or complete a task.

  • Acquisition Process:

The process of earning badges depends on the behavior of the participants. The badge acquisition process should be structured in line with an organization’s purpose. During the earning process, clear instructions should be given and an event calendar should be set to make it easier to earn badges.

  • Presentation of Badges:

The presentation of the badges is important to celebrate the achievements of the participants. Badges can be presented to attendees collectively or individually. Presentations should be made in accordance with the purpose of the organization and the needs of the participants.

  • Evaluation:

Your plan should be evaluated whether the purpose of the organization has been achieved. This evaluation process will provide guidance for the organization’s future planning processes.

Online Badge Design Details

Online Badge Design Details

A badge design can vary depending on the purpose of the badge, where it will be used, the target audience, and the creativity of the designer. However, it is important to consider the following factors when creating a badge design in general:

Purpose of the badge: The badge design must match the intended use of the badge. Colors: Colors are important in badge design. Colors should reflect the identity of your organization, badge’s purpose and audience. For example, vibrant and bright colors may be suitable for children or teenagers, while more simple and formal colors may be more suitable for adults.

Images: The images used in the badge design should be suitable for the purpose of the badge. For example, one badge may include the logo of an organization, while another badge may be used to indicate belonging to an individual or group that specializes in a particular subject.

Font: The font used in the badge design should be appropriate for the purpose and target audience of the badge. For example, a badge designed for children might use a more rounded and simple font, while a badge designed for adults might use a more serious and formal font.

As a result, a badge design should be tailored to the purpose of the badge, its target audience, and where it will be used. Colors, images, font, size and material selection that reflect the purpose of the badge are essential elements of a successful badge design.

Types of Online Badges

Types of Online Badges

Online badges can be designed in different ways for different purposes. Below are examples of the most common types of online badges:

  • Talent Badges: Talent badges are badges that show a person’s expertise in a particular subject. For example, a language learning app issues a language badge if users reach a certain level.
  • Education Badges: Education badges are badges that indicate a student’s success in a particular subject or course. For example, when a student scores high in math, they can earn a math badge.
  • Event Badges: Event badges are badges that indicate participation in an event. For example, a congressional badge may be awarded to a person attending a convention.
  • Achievement Badges: Achievement badges are badges that indicate that a person has achieved a certain achievement. For example, a student may receive an achievement badge for passing an exam.
  • Engagement Badges: Engagement badges are badges that indicate the active participation of a member of a group or organization over a period of time. For example, an active member on a forum site may receive a participation badge.
  • Social Badges: Social badges are badges that a person earns when they perform a certain behavior or participate in a social movement. For example, someone who participates in an environmental protection campaign can earn an environmental protection badge.
  • Experience Badges: Experience badges are badges that show a person has gained experience in a particular area. For example, when a person completes a vocational training program, they may receive an experience badge.

The types of online badges can differ according to their purpose, target audience and the area in which they are used. These types of badges can be used for many purposes, such as measuring users’ achievements, increasing their motivation, and encouraging social interaction.


Online badges are important when showing prior gained skills and achievements. When creating an online badge there are tons of little details which matter in the long run, such as badge name description, logo or image, recipient name, issuing organization, date, and a link for more information. Furthermore, the design matters as well, so considering the colors, sizes and font is also important. Different types of online badges include talent, education, event, achievement, engagement, social, and experience badges. They recognize accomplishments and promote motivation and engagement.

Begüm Avcı

Hi there! I'm Begum, the Marketing Manager at Sertifier! In addition to trying to reach more people with Sertifier's creative solutions daily.

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