Professional Training

What Is LinkedIn Certification and How to Get It?

Creating a professional identity and standing out from competitors will become more critical in today’s fast-paced business world. This is precisely where LinkedIn and LinkedIn certifications come into play. LinkedIn has become the digital face of business, hosting business professionals and employers around the world. But just the components and parsing of a LinkedIn profile are not enough. At this point, LinkedIn certifications become a powerful tool to advance your career and keep up with the dynamics of the business world.

In this article, we will take a closer look at the details and importance of LinkedIn certifications, introduce the different types, and explain why you should consider these digital certificates. We will also examine how you should go about determining which certification best suits your career goals. You’ll compare LinkedIn certifications to traditional education and, finally, learn how to highlight these certifications on your LinkedIn profile.

Introduction to LinkedIn Certifications

LinkedIn certifications are part of a powerful learning and certification platform created to adapt to the needs of today’s business world and promote professional development. To be successful in the business world, just a resume or work experience may not be enough. That’s why the LinkedIn Learning platform offers an effective way to advance your career and gain new skills.

What is LinkedIn Learning?

LinkedIn Learning is a unique learning platform offered by LinkedIn in the field of professional development. This platform contains hundreds of video tutorials on a variety of topics prepared by experts from around the world. LinkedIn Learning allows users to learn at their own pace. Each course offers a wide range of learning resources, from comprehensive videos to written materials, sample projects, and self-assessment tools.

LinkedIn Learning is a service accessible with a Premium membership. Premium members have unlimited access to all courses and can take certification exams. These exams are offered at the end of each class to measure knowledge learned. Upon successful completion of the exam, users earn an official LinkedIn certification.

What are LinkedIn Certifications?

LinkedIn certificates are official documents issued at the end of courses completed on the LinkedIn Learning platform. These certificates show that you have successfully completed the course and have skills in the relevant subject. These certificates, in particular, have become an accepted and recognized reference in business.

LinkedIn certifications cover different skill levels and areas. For example, you can earn certifications in digital marketing, data analysis, leadership skills, programming languages, graphic design and more. Each certificate provides an in-depth learning experience that covers key concepts and practices in the relevant field.

The Importance of LinkedIn Certifications

LinkedIn certifications are valuable in many different ways. Business benefits of these certifications include:

Proves Your Skills: LinkedIn certifications show employers and business contacts that you have learned and can apply a particular skill.

Opportunities for Career Advancement: These certifications can help you accelerate your career advancement and open doors to new job opportunities.

Provides a Competitive Advantage: LinkedIn certifications give a competitive advantage over other job candidates and strengthen your resume.

Promotes Continuous Learning: The business world is constantly changing and evolving. LinkedIn certifications help you keep up with this change by encouraging you to keep learning.

One of the appeals of LinkedIn certifications is that the learning process is self-paced and flexible. It offers the opportunity to learn anywhere and anytime, making it an option that suits professionals’ busy schedules.

Types of LinkedIn Certifications


LinkedIn certifications consist of a wide variety of certifications offered to measure a variety of skills and abilities. These certifications are designed for professionals in different industries and career goals. Here are some basic types of LinkedIn certifications:

1. Digital Marketing Certificates

Digital marketing certifications measure core skills in digital marketing, such as digital marketing strategies, SEO, email marketing, and social media management. These certificates are vital for those who want to specialize in attracting customers and increasing brand awareness online.

2. Data Analysis Certificates

Data analytics certifications are ideal for those who want to learn extensive data analysis, data mining, data visualization, and analytics skills. The ability to make data-driven decisions has become an essential skill for many employers.

3. Software Development Certificates

Software development certifications measure skills in the field of software development, such as software engineering, web development, and mobile application development. Software development skills are among the skills that are in high demand in the technology industry.

4. Leadership and Management Certificates

Leadership and management certifications are designed for those who want to improve their leadership skills and specialize in business management. These certifications are valuable for anyone looking to advance into management positions or improve their leadership skills.

5. Project Management Certificates

Project management certifications teach project management processes, planning and implementing projects, managing resources, and mitigating risks. In business, managing projects effectively is a critical factor for success.

6. Business Analytics Certifications

Business analytics certifications teach you how to optimize business strategies using business data. These certifications suit those who want to gain business analytics, data mining, and forecasting skills.

7. Human Resources and Talent Management Certificates

Human resources and talent management certifications cover topics such as human resources processes, recruitment, talent development, and performance management. For human resources professionals, these certifications are essential to advance their careers.

8. Art and Design Certificates

Art and design certificates can help you expand your skills in photo layout, illustration, images, and other creative fields. These certifications are vital for individuals who paint in innovative industries or want to improve their creative competencies.

Each LinkedIn certification is unique to experts who need to specialize in that discipline. To decide which certificate is acceptable for you, you have to don’t forget your career goals and interests. Each certification may also differ in course content, length, and requirements, so it’s crucial to do careful research before making your preference.

Advantages of LinkedIn Certifications

Advantages of LinkedIn Certifications
Advantages of LinkedIn Certifications

LinkedIn certifications offer many advantages in the business world. These certifications help professionals improve their skill sets and advance their careers. Here are some of the benefits of LinkedIn certifications:

1. Proves Your Skills

LinkedIn certifications show employers and business contacts that you have learned and can apply a particular skill. This is especially important for recent graduates or those looking to make a career change. Certifications offer employers the opportunity to demonstrate candidates’ skills concretely.

2. Creates Opportunities for Career Advancement

LinkedIn certifications can open the door to career advancement opportunities. Certification can make you more valuable to employers and help you get promoted to higher-paying positions. Additionally, certifications can increase your access to new job opportunities.

3. Provides Competitive Advantage

LinkedIn certifications help you differentiate your job applicants from other candidates. Employers appreciate that certifications demonstrate candidates’ competencies and willingness to learn. This makes you a more attractive candidate in job interviews and job interviews.

4. Strengthens Your CV

LinkedIn certifications strengthen your LinkedIn profile. Showing your credentials on your profile helps other business professionals evaluate you more seriously. Additionally, certifications add credibility when communicating with business contacts.

5. Promotes Continuous Learning

LinkedIn certifications encourage continuous learning. The business world is changing and evolving rapidly, so learning new skills and updating your existing ones is essential. Certifications encourage professionals to continue learning

Choosing the Right Certification

LinkedIn certifications can be a powerful tool to accelerate your professional development and advance your career, but choosing the proper certification is critical. Here are some essential factors to consider when selecting the appropriate certification:

1. Identify Your Career Goals

The first step in choosing the proper certification is clearly defining your career goals. Understanding what field you want to pursue and what skills you need to develop will help you choose the right certificate. For example, are you considering a career in digital marketing, or are you interested in data analysis? Your career goals will be decisive in this choice.

2. Explore Topics That Interest You

LinkedIn certifications are offered in a wide range and cover different topics. Determining which topics genuinely interest you and are passionate about will help you choose the right certificate. Working in an area you are passionate about will make the certification process more enjoyable.

3. Research the Job Market

Researching the job market can help you determine which skills are most in demand and which certificates employers value. Study job advertisements and take note of which skills are needed. This information can guide your choice of certification.

4. Review Certification Content

Each LinkedIn certification offers a specific content and curriculum. Carefully review the course content of the certificate and the skills to be gained. Understanding the content will help you assess whether the certification process is proper for you.

5. Evaluate the Certification Duration and Requirements

LinkedIn certifications are offered in different durations and requirements. Evaluate how much time you can dedicate to accreditation and what conditions you must meet to complete it. The duration and requirements should align with your personal time and resources.

LinkedIn Certification vs. Traditional Education

LinkedIn Certifications

LinkedIn Certification vs. Traditional Education
LinkedIn Certification vs. Traditional Education

Flexibility and Access: LinkedIn certifications are accessible from anywhere and anytime. Users can learn at their own pace and fit it around their working hours. This is ideal for working professionals or those with a busy schedule.

Cost Effectiveness: LinkedIn certifications are often more affordable than traditional university degrees. Access to the LinkedIn Learning platform is limited to Premium membership, but many courses are offered for free.

Business Focus: LinkedIn certifications focus on the demands of the business world. Courses are designed for real-world applications and current business expectations.

Fast Learning and Certification: LinkedIn certifications typically take a shorter period of time to obtain. Users can get certified quickly after completing their desired courses.

Continuous Updating: The LinkedIn Learning platform is constantly updated, and new courses are added. This allows professionals to keep their skills up to date.

Traditional Education

Traditional Education
Traditional Education

Structured and Deeper Training: Traditional education programs offer more structured and in-depth education. University degrees offer a broad range of knowledge and can provide in-depth specialization.

Social Experience: Traditional education involves classroom interactions, teacher-student relationships, and social experiences. This can offer the opportunity to make personal connections and network.

Recognition: Traditional university degrees often have wider recognition. It is essential to have a specific degree, especially in some professions.

Long-Term Commitment: Obtaining a university degree is often sustained over a more extended period of time and can require a significant investment of time and cost.

Career Change: Traditional education can provide a broader foundation and background for those wishing to make a career change.

Managing Certifications on Your LinkedIn Profile

Managing Certifications on Your LinkedIn Profile
Managing Certifications on Your LinkedIn Profile

1. Log in to LinkedIn

First, log in to your LinkedIn account. Once you can access your home page, you can edit your profile.

2. Organize your profile

To edit your profile, click on your photo or the profile icon in the top right corner and select “Edit Your Profile.”

3. Move to the Training and Certifications Section

After editing your profile, find the “Education” tab in the menu at the top of the page. This tab is used to add your education history and certificates.

4. Add Your Education Information

In the “Training” section, you can start adding relevant certificates. Under each certificate, you can add details such as certificate name, issuing organization, certificate number (if applicable), expiry date, and description.

5. Validate your certificates

LinkedIn offers a service to verify some credentials. This service makes it easier to confirm that a certificate has been received. You can use the “Verify Certificates” button to affirm your certificates.

6. Sort Your Certificates

When you add multiple certificates, it is essential to rank your credentials. You can keep the most important or most recent credentials at the top to make them stand out.

7. Save Changes

Once you have added and edited your certificates, click “Save Changes” or a similar button at the bottom of the page to save the changes.

8. Share Your Certificates and Expand Your Network

Making your certifications visible on your LinkedIn profile is essential to show your skills to business contacts and open the door to future job opportunities. Share your credentials and use LinkedIn features like “Send Connection Requests” or “Send Messages” to expand your network.


LinkedIn certifications represent a powerful way for professionals to develop skills and advance their careers. In this article, we have introduced LinkedIn certifications, explored their different types, and discussed their advantages. We have also presented the factors you should consider when choosing the proper certification and how they compare to traditional training. Finally, we have explained how to manage certifications on your LinkedIn profile.

LinkedIn certifications are destined to play an essential role in your career while encouraging continuous learning. But remember that certifications are just a starting point, and professional success is about constant education and personal development. Set your career goals, explore your interests, and make continuous learning a lifestyle.

Enis Dorlevi

I'm the Marketing Specialist at Sertifier! I'm working to grow the audience of Sertifier while sharing the most exiciting content about digital credentialing!

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