Until the 20th century, production could not be effective in the face of demand due to factors such as the limitations of the factors affecting the production capacity, some technologies that had never been discovered and were never included in the production process.
The market structure, where production remains low against demand, has created an environment in which production can be more dominant over demand in the market. The low supply-high demand environment has given manufacturers the power to determine the price of the product they produce independently from the market or to direct the wishes of the consumers.
However, in the process we have come to today, in almost every sector, the consumer has many alternatives for a single product. Consumers have the monopoly of choosing among the attractive offers offered by the alternatives. At the same time, the expectation of quality has become not only physical products and services but also digital products and services.
However, in this highly competitive market, if you do not include the needs and expectations of the consumer in your product or service, you may lose your competitive power.
Recently, especially with the pandemic process, alternatives such as e-learning and digital activity in addition to physical activities are on our agenda more than ever. In digital or physical activities, the consumer maintains the power to choose the most appropriate one among the alternatives. In order for your event to be preferred by potential participants, you should make improvements both in the realization of the event and in your post-event services. In addition, every improvement you make will allow you to highlight the salient aspects of your activity and to make digital marketing efforts easier.
Then what can you do to market your event more easily and to make consumers prefer your event?
Digital Certificate
When it comes to an event, the concept of digital certificates has started to attract more attention, instead of print certificates that are mixed into space. Printed certificates disappear from the preferred list due to the difficulties they cause to both the event owner and the participant.
A public-key certificate, also known as a digital certificate, is an electronic document used to prove public key ownership. The certificate contains information about the key, information about the identity of the owner, and a digital signature of an entity that verifies the contents of the certificate. If the signature is valid and the software trusts the issuer of the certificate it is examining, it can use this key to securely communicate with the subject of the certificate.
Smart Certificate
Treating certificates only from an aesthetic point of view is not an effective approach. With smart certificates, event participants can label what training was learned with smart certificates, and add training evidence and details to their certificates. The smart certificate system is a milestone for the education and business world and its importance must be understood. While the right certificate is a tool that will play a critical role in connecting the right job seekers and employers at the right time and preventing the waste of resources, a smart certificate takes this feature to a much higher level.
In summary, in this age of technology, where many activities are almost entirely affected by digitalization, when you do not combine the events you organize with digital and smart certificates and integrations, the rate of potential participants preferring your event decreases.
Because in this new age, digital certificates are more important than ever!
