{"id":3915,"date":"2020-10-07T15:30:29","date_gmt":"2020-10-07T15:30:29","guid":{"rendered":"https:\/\/sertifier.com\/beta-blog\/\/?p=3915"},"modified":"2023-02-02T22:39:11","modified_gmt":"2023-02-02T22:39:11","slug":"smart-certificates-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/sertifier.com\/blog\/smart-certificates-as-a-marketing-tool\/","title":{"rendered":"Smart Certificates As A Marketing Tool"},"content":{"rendered":"\r\n

Most of us think that certificates are useful for the receiver of the certificate. They can use it to understand their skillset, get a job or further improve their educational background. And these are all correct! But <\/span>smart certificates<\/b> on the other hand, offer <\/span>much more and <\/span>not only to the receiver.<\/p>\r\n

First things first: What is a Smart Certificate?<\/span><\/h2>\r\n

Most of you may have never heard of the term \u201cSmart Certificate\u201d. And you may be bored of everyone putting \u201csmart\u201d in front of everything and trying to make it a thing\u2026 But trust me when I say this, we didn\u2019t want to name it \u201cSmart Certificate\u201d either at first, we just had to! Because it really is <\/span>smart<\/b>. Keep reading and you may find that the normal, boring certificates you knew are long gone!<\/span><\/p>\r\n

\u00a0Smart Certificate<\/b> is the 21st century version of the certification system, which is the best way of presenting someone\u2019s skill set. Compared to printed certificates, smart certificates and digital certificates<\/a> have a lot of benefits, are an undeniable need and a method for documenting social skills in an increasingly digitised world.<\/span><\/p>\r\n

\u00a0The Smart Certificates of <\/span>Sertifier<\/span><\/a> are impossible to be faked thanks to the unique serial numbers and time stamps. They are securely protected on a blockchain based system and verifiable when needed. Distributing certificates with this method creates benefits for the distributor such as: protected corporate identity, savings on money and time, transparency and traceability whereas for the receiver it provides an easily organisable CV and a digital educational passport.<\/span><\/p>\r\n

Sure, but how does this have anything to do with Marketing?<\/span><\/h2>\r\n

An often overlooked but much more important benefit of digitally created certificates is that they create <\/span>organic promotion for your business<\/b>. Whenever your learners use, share or add their certificates to their LinkedIn page, they are also promoting your business too, <\/span>for free!<\/b> This can be as effective of a promotion as <\/span>word-of-mouth<\/b>, since your target audience can see these certificates often from their <\/span>peers. Tons of people share their Smart Certificates they got from our system each day. The people who see these shared certificates can then check out where they got their friend earned them from with one click!<\/span><\/p>\r\n

\u00a0Not only does this allow your business to reach more people but it also creates <\/span>credibility<\/b> unlike any other. There is not a single reason to not use certificates if you can and this is where <\/span>Sertifier<\/b> comes in. Sertifier allows you to <\/span>create, send and store<\/b> smart certificates and priceless <\/span>educational data<\/b> for your business.<\/span><\/p>\r\n

\u00a0If you are interested in this, have an e-learning business or want to learn more on closely related topics, be sure to check out our <\/span>blog<\/span><\/a>! And if you have any questions you can reach out to us on our <\/span>website<\/span> or our social media channels. Start using <\/span>Smart Certificates<\/b> as a <\/span>marketing tool<\/b> now and get a lead!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Most of us think that certificates are useful for the receiver of the certificate. They can use it to understand their skillset, get a job or further improve their educational background. And these are all correct! But smart certificates on the other hand, offer much more and not only to the receiver. First things first: …<\/p>\n","protected":false},"author":5,"featured_media":9417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1430],"tags":[682,67,68],"class_list":["post-3915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-certificates","tag-digital-certificates","tag-marketing-tool","tag-smart-certificates"],"_links":{"self":[{"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/posts\/3915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/comments?post=3915"}],"version-history":[{"count":6,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/posts\/3915\/revisions"}],"predecessor-version":[{"id":9659,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/posts\/3915\/revisions\/9659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/media\/9417"}],"wp:attachment":[{"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/media?parent=3915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/categories?post=3915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/tags?post=3915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}