{"id":3390,"date":"2020-06-11T21:36:33","date_gmt":"2020-06-11T21:36:33","guid":{"rendered":"https:\/\/sertifier.com\/beta-blog\/\/?p=3390"},"modified":"2024-11-20T08:01:30","modified_gmt":"2024-11-20T08:01:30","slug":"e-ogrenme-kurslarimi-tanitmak-icin-dijital-pazarlama-araclarini-nasil-kullanabilirim","status":"publish","type":"post","link":"https:\/\/sertifier.com\/blog\/e-ogrenme-kurslarimi-tanitmak-icin-dijital-pazarlama-araclarini-nasil-kullanabilirim\/","title":{"rendered":"Online Kurslar\u0131 Tan\u0131tmak \u0130\u00e7in Dijital Pazarlama Ara\u00e7lar\u0131"},"content":{"rendered":"\n

Harika bir i\u00e7erik pazarlama stratejiniz ve m\u00fc\u015fteri incelemeleriniz olabilir ama yine de kurslar\u0131n\u0131zdaki kat\u0131l\u0131mdan memnun kalmayabilirsiniz. Her \u015feyi do\u011fru yap\u0131yorsan\u0131z, e-\u00f6\u011frenme i\u015fletmenizin hak etti\u011fi sonu\u00e7lar\u0131 neden alam\u0131yorsunuz? Bunun nedeni, muhtemelen, ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z potansiyel m\u00fc\u015fteriye ula\u015fmak i\u00e7in sava\u015fan bir\u00e7ok ba\u015fka e-\u00f6\u011frenme sitesi olmas\u0131d\u0131r. Endi\u015felenmeyin, rekabette \u00f6ne ge\u00e7menizin bir yolu var ve ad\u0131 PPC(t\u0131klama ba\u015f\u0131na \u00f6deme) Pazarlama. Bug\u00fcn size, Facebook \/ Google \/ Linkedin \/ Twitter Ads gibi dijital pazarlama ara\u00e7lar\u0131n\u0131 kullanarak ba\u015far\u0131l\u0131 PPC Kampanyalar\u0131 olu\u015fturma konusunda baz\u0131 ipu\u00e7lar\u0131 verece\u011fiz.<\/p>\n\n\n\n

Geo-Bidding(Co\u011frafik Teklif Verme) PPC Pazarlamas\u0131 Hakk\u0131nda Bilmeniz Gereken 8 \u015eey<\/h2>\n\n\n\n

PPC (veya t\u0131klama ba\u015f\u0131na \u00f6deme) reklamlar\u0131, ziyaret\u00e7ilerin co\u011frafi konumu veya anahtar kelime aramalar\u0131 gibi farkl\u0131 parametrelere g\u00f6re harcama s\u0131n\u0131rlar\u0131 belirlemenize olanak sa\u011flayarak pazarlama b\u00fct\u00e7eniz \u00fczerinde tam kontrol sahibi olman\u0131z\u0131 sa\u011flar. Di\u011fer reklamc\u0131l\u0131k y\u00f6ntemlerinin \u00e7o\u011fu gibi, yaln\u0131zca biri reklam\u0131 t\u0131klad\u0131\u011f\u0131nda \u00f6deme yapars\u0131n\u0131z. Yani yaln\u0131zca e-\u00f6\u011frenme kurslar\u0131n\u0131zla zaten ilgilenen ve bir m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi muhtemel biri reklam\u0131n\u0131za t\u0131klad\u0131\u011f\u0131nda \u00f6deme yapm\u0131\u015f olursunuz. Ayr\u0131ca, co\u011frafi teklif verme, farkl\u0131 yerlerde teklif vermenize yard\u0131mc\u0131 olur, b\u00f6ylece en iyi reklam oran\u0131n\u0131 elde edebilirsiniz. Co\u011frafi teklif veren PPC’ler i\u00e7in verimli bir pazarlama plan\u0131 olu\u015fturmak i\u00e7in ne \u00f6\u011frenmeniz gerekti\u011fine ve bu uygun maliyetli tan\u0131t\u0131m tekni\u011finin e-\u00f6\u011frenme \u015firketlerine getirece\u011fi dikkate de\u011fer faydalara daha yak\u0131ndan bakal\u0131m.<\/p>\n\n\n\n

Bir PPC Co\u011frafi Teklif Kampanyas\u0131 Ba\u015flatma \u0130pu\u00e7lar\u0131<\/strong><\/p>\n\n\n\n

    \n
  1. Harcama S\u0131n\u0131rlar\u0131n\u0131 Performansa G\u00f6re Ayarlay\u0131n<\/em> <\/strong>

    Yaln\u0131zca harcama s\u0131n\u0131rlar\u0131n\u0131n nas\u0131l ayarlanaca\u011f\u0131n\u0131 ve performans\u0131 etkin bir \u015fekilde nas\u0131l izleyece\u011finizi biliyorsan\u0131z, PPC reklamc\u0131l\u0131\u011f\u0131n\u0131n b\u00fct\u00e7e avantajlar\u0131ndan yararlanabilirsiniz. Bu, KPI’lar\u0131n ve reklam metriklerinin devreye girdi\u011fi yerdir. Her bir reklam\u0131n, g\u00f6sterildi\u011fi yer, anahtar kelimeler ve rekabet d\u00fczeyi temelinde nas\u0131l performans g\u00f6sterdi\u011fini analiz etmeniz gerekir. \u00d6rne\u011fin, ABD’nin New York b\u00f6lgesinde y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 \u00fcreten bir E-\u00d6\u011frenim reklam\u0131 yay\u0131nl\u0131yorsunuz. T\u0131klamalar \u0130ngiltere’nin Bristol kentindeki reklam kampanyan\u0131zdan daha pahal\u0131d\u0131r, ancak geri d\u00f6n\u00fc\u015fler \u00e7ok daha y\u00fcksektir. Bu nedenle, pazarlama oda\u011f\u0131n\u0131z\u0131 NY alan\u0131na kayd\u0131rmak ve d\u00fc\u015f\u00fck performans g\u00f6steren b\u00f6lgeler i\u00e7in harcama s\u0131n\u0131r\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmek isteyebilirsiniz.

    <\/li>\n\n\n\n
  2. E-\u00d6\u011frenme Sitenizin Var\u0131\u015f Sayfalar\u0131n\u0131z\u0131 Reklamlar\u0131n\u0131za G\u00f6re \u00d6zelle\u015ftirin<\/strong><\/em>

    PPC pazarlamas\u0131 i\u00e7in olu\u015fturdu\u011funuz her co\u011frafi teklif reklam\u0131, ziyaret\u00e7ileri \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda daha fazla bilgi edinebilecekleri bir var\u0131\u015f sayfas\u0131na y\u00f6nlendirir. Bu sayfa, kurslar\u0131n\u0131z\u0131 ortaya \u00e7\u0131karma ve kurslar\u0131n\u0131z\u0131 \u00f6ne \u00e7\u0131karan \u015feyleri vurgulama \u015fans\u0131n\u0131zd\u0131r. Bununla birlikte, kli\u015fe olan ve s\u0131k kar\u015f\u0131la\u015f\u0131lan sorunlar\u0131n\u0131 ele almayan genel siteler yerine, hedef kitleyle rezonans yapan a\u00e7\u0131l\u0131\u015f sayfalar\u0131 olu\u015fturman\u0131z gerekir. Her demografi i\u00e7in grafik, USP (\u00d6zel Sat\u0131\u015f \u00d6nerileri) ve kendileriyle ki\u015fisel d\u00fczeyde konu\u015fan harekete ge\u00e7irici mesaj i\u00e7eren \u00f6zel a\u00e7\u0131l\u0131\u015f sayfalar\u0131 olu\u015fturun.

    <\/li>\n\n\n\n
  3. Hedeflenmi\u015f Anahtar Kelimeler = Do\u011fru Hedeflenmi\u015f Kitle<\/strong><\/em>

    Lokasyon, PPC pazarlamada \u00f6nemli bir fakt\u00f6rd\u00fcr ancak anahtar kelimeler hala \u015fovun y\u0131ld\u0131z\u0131d\u0131r. Hatta do\u011fru gruplara hitap edebilmeniz i\u00e7in anahtar kelimelerin hedefledi\u011finiz b\u00f6lgedeki adlar\u0131 ile reklamlar olu\u015fturmak ak\u0131ll\u0131ca olacakt\u0131r. \u0130deal rekabet d\u00fczeyine sahip terimleri veya kelime \u00f6beklerini bulmak i\u00e7in bir anahtar kelime ara\u00e7lar\u0131n\u0131 kullan\u0131n ve bunlar\u0131 \u015fehrin ad\u0131yla e\u015fle\u015ftirmeye \u00e7al\u0131\u015f\u0131n. SEO \u00e7abalar\u0131n\u0131z\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in bu anahtar kelimeleri a\u00e7\u0131l\u0131\u015f sayfan\u0131za da eklemeniz yararl\u0131 olacakt\u0131r. Ancak anahtar kelimeleri sitenize organik olarak dahil etmeyi ve a\u015f\u0131r\u0131l\u0131kta ka\u00e7\u0131nmay\u0131 unutmay\u0131n.

    <\/li>\n\n\n\n
  4. M\u00fc\u015fterinin \u0130lgisini \u00c7ekecek, Clickbait(T\u0131klama Yemlemek) \u0130\u00e7ermeyen Ba\u015fl\u0131klar Olu\u015fturun<\/strong><\/em>

    PPC reklamlar\u0131, yanl\u0131\u015f vaatlerde bulunmadan potansiyel m\u00fc\u015fterinin dikkatini \u00e7ekecek bir ba\u015fl\u0131k i\u00e7ermelidir. Unutmay\u0131n, ba\u011flant\u0131y\u0131 t\u0131klamak i\u00e7in bir “Harekete Ge\u00e7irici Mesaj” olmal\u0131d\u0131r, abart\u0131l\u0131 veya yapay g\u00f6r\u00fcnen kli\u015fe sat\u0131\u015f repli\u011fi de\u011fil. Hangisinin en iyi sonucu verdi\u011fini g\u00f6rmek i\u00e7in birka\u00e7 farkl\u0131 ba\u015fl\u0131k yaz\u0131n, ard\u0131ndan reklam metriklerine g\u00f6re ba\u015fl\u0131klar\u0131 yeniden \u00e7al\u0131\u015f\u0131n. Reklam\u0131n kim i\u00e7in oldu\u011fu ve a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131 ziyaret etmenin neden zamanlar\u0131n\u0131 ay\u0131rmaya de\u011fer oldu\u011fu konusunda net olun. \u00d6rne\u011fin, potansiyel m\u00fc\u015fterilerinizin en yayg\u0131n sorunlar\u0131ndan birini ele alan bir soru sorun. Ard\u0131ndan, kurslar\u0131n\u0131z\u0131n bu sorunlar\u0131n\u0131 nas\u0131l \u00e7\u00f6zebilece\u011fini \u00f6\u011frenmek i\u00e7in web sitenize t\u0131klamaya davet edin.<\/li>\n\n\n\n
  5. <\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Harika bir i\u00e7erik pazarlama stratejiniz ve m\u00fc\u015fteri incelemeleriniz olabilir ama yine de kurslar\u0131n\u0131zdaki kat\u0131l\u0131mdan memnun kalmayabilirsiniz. Her \u015feyi do\u011fru yap\u0131yorsan\u0131z, e-\u00f6\u011frenme i\u015fletmenizin hak etti\u011fi sonu\u00e7lar\u0131 neden alam\u0131yorsunuz? Bunun nedeni, muhtemelen, ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z potansiyel m\u00fc\u015fteriye ula\u015fmak i\u00e7in sava\u015fan bir\u00e7ok ba\u015fka e-\u00f6\u011frenme sitesi olmas\u0131d\u0131r. Endi\u015felenmeyin, rekabette \u00f6ne ge\u00e7menizin bir yolu var ve ad\u0131 PPC(t\u0131klama ba\u015f\u0131na \u00f6deme) Pazarlama. …<\/p>\n","protected":false},"author":5,"featured_media":9529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[947],"tags":[1450],"class_list":["post-3390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cevrimici-egitiminizi-iyilestirin","tag-trblog"],"_links":{"self":[{"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/posts\/3390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/comments?post=3390"}],"version-history":[{"count":6,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/posts\/3390\/revisions"}],"predecessor-version":[{"id":16114,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/posts\/3390\/revisions\/16114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/media\/9529"}],"wp:attachment":[{"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/media?parent=3390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/categories?post=3390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sertifier.com\/blog\/wp-json\/wp\/v2\/tags?post=3390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}